Hi.

Sami Niemelä is a designer and a creative director, currently working as Head of Design at In Parallel, on a mission to address one of the biggest challenges organizations face: turning a strategic visions into real, impactful results in real time, and all the time.

Previously he was the creative director, partner and co-founder at Nordkapp, Finland's leading strategic design consultancy. He has been a key contributor to several successful scale-up and startup projects including Oura, Supermetrics, Beddit (exit to Apple) and Umbra 3D (exit to Amazon). He's created foresight tools used widely by the likes of Google & UNDP.

Before Nordkapp, Sami worked at Nokia Design and as a freelancer throughout the industry. During his ~25 years in the field, he's worked on nearly thousand projects, won -40 design awards, several patents and has been invited to boards, juries and local and international design organizations. Currently, Sami is also studying a MBA in organizational strategy.

In his free time, Sami likes to empty his mind with activities including either heavy weights, steep hills and great coffee.

See what Sami is up to and connect at on Instagram and on Linkedin, or get directly in touch by email, sami.niemela@gmail.com or by phone +358 50 528 9265 (GMT+2, Whatsapp preferred).