My name is Sami and I am a designer, creative director and an explorer. I help organisations to envision their futures, and translate them into new products, services, experiences and ways of working and organising.

I am a co-founder and designer at Nordkapp, an advanced design firm founded in 2007 and now grown into the most awarded design firm in Finland and Amsterdam, from where we work on projects globally. In addition to hands-on design work and leadership, I give talks and actively build better, and more sustainable futures for all of us. Our work has earned us of over 20 awards, including three Red Dots and a Webby Nomination. →

As part of Made in Machina/e, I explore the futures at the intersection of Nordic design, Chinese manufacturing and AI/ machine learning. Our first collection was released in December 2018 in collaboration with HIAP and He Xiangning Art Museum in Shenzhen, China. This is just the beginning.

On the side, my passion is to help the local community to connect and grow. In 2008 I co-founded IxDA Helsinki, and between 2012—2018 was a board member of Grafia, actively taking part in to Ico-D National Design Policy work globally. I also have worked to bring major conferences to Helsinki.

My short biography is here, and most recent PR photos here.

Talk to me at +358 50 528 9265 (GMT+2). I tweet, snap photos, read and have an online resume. (I am also on Facebook, but that's for later, once we've met.)