My name is Sami, and I am a strategic designer and creative director. My job is to help you figure out what's important, and make it happen.

Previously, I've worked with growth companies like Beddit (exit to Apple Health), Oura ($150M in funding, over 1M rings sold), Starship ($200M in funding), Umbra (exit to Amazon Robotics) and Yousician.I've worked with global top corporations to find and crystallise new value through new concepts, strategies and ways of working — from Red Dot -awarded Pivo for Finland's OP Bank to Telia's Esports Series to making sense of future strategies, frameworks and concepts to top companies such as ING Group, Cisco and Google.

My work has taken me to several continents, and won 40+ awards and several international patents. Since 2007, I am a founding partner and the creative director at Nordkapp, and starting from 2020, serve as a member of the board at IxDA.

As a person to work with, I am an ENTJ and score high (94%) on openness and low (12,5%) on neuroticism on The Five Factors of Personality. Over the years I've also done over one hundred talks, workshops and lectures, and I'd love to do one for you too, either remote or in person.

I also tweet, am on Instagram and you can connect with me on Linkedin here. For more detailed references of what I've done, and could do for you please get in touch ⟶ sami.niemela@gmail.com or +358 50 528 9265 (GMT+2, Whatsapp/Signal preferred).